Winner of the 2024 Wine Tourism Awards in the "Original initiative favorite" category, Maison Jean Loron has always done its utmost to fly the flag for Beaujolais and Mâconnais wines. And it’s a performance that does honour to the wine-growing inheritance of this leading light in southern Burgundy.

Stepping over the threshold of Maison Jean Loron is like stepping into history and the craftsmanship of yesteryear. This family-run business, founded in 1711, has been passed down from generation to generation until the present day. Although the techniques for making wine have evolved over the centuries, its demands and the passion it requires are unchanged.

The Maison today consists of 15 estates and châteaux spread over the steep slopes of Beaujolais and the gentle hills of Mâconnais. While each is blessed with its own varieties of grape and climats, all are united by the determination to spotlight the region’s finest wines. The Maison’s 180 hectares give rise to a wide assortment of prestigious designations.

Visitors are always welcome at Jean Loron. The Boutique de la Maison in the hamlet of Pontanevaux has been specially designed to host the public. Several tour-cum-tasting packages are available throughout the year, together with bespoke thematic workshops. An unrivalled virtual reality experience is also on offer! With a helmet on your head and sitting comfortably in a chair, you can explore the Maison’s different vineyards on a 360°tour!

But there’s no doubting that the number-one attraction is the play Jean et la Winery, quand le vin est tiré. This parody of Roald Dahl’s famous Charlie and the Chocolate Factory tells the story of Jean Loron and introduces the Maison’s top wines. The show moves from room to room and is also interactive. It starts in the room housing the presses of old before continuing on its way in the underground cellars, home to a collection of old vintages. As the roaming show progresses, the five-person troupe asks spectators to take part in food-wine pairings and a competition. Who will take home one of the five golden winning tickets? To find out the answer, there’s only one solution: come to Jean Loron and let yourself be carried along by its centuries-long history!