The Provence Wine Route offers interesting activities and multiple discoveries. Anne-Cécile Audra, the organizer of the project, explains the values and ambitions of this network of 430 locations.

What does the wine route network offer to wine tourists who are visiting Provence?

Over the last 20 years, the members of the agricultural tourism sector in Provence have made great progress in developing their tourism products, opening numerous wine cellars for wine tastings as well as guest houses and discovery walks around their vineyards. In 2011, the Provence Wine Tourism Route was formed to structure the Provence wine tourism sector, to protect and promote the wines of Provence in terms of their cultural heritage, to share their expertise, to welcome visitors in a friendly atmosphere and to present the unique characteristics of the region.  

What sort of activities and places can be found on this wine route? 

Provence is packed with exceptional and unusual places, with many emblematic or mysterious sites to discover during a trip along the wine route. There’s a reason why our motto is ‘Each pathway is a discovery’. As of 2016, the network I represent brings together nearly 430 vineyards and cooperative wine cellars, from the Camargue region to the city of Nice. They are divided into eight wine districts: Côtes-de-Provence, Coteaux-d’Aix-en-Provence, Coteaux-Varois-en-Provence, Bandon, Beaux-de-Provence, Ballet, Cassis and Palette. Visitors and tourism operators benefit from a professionally qualified network that is committed to high-quality service.

Can wine tourists make up their own itinerary?

The Provence Wine Route website is reliable and regularly updated. There is also a version for mobile phones that allows visitors to create their own wine route. They can then easily find the vineyards and wine cellars they have selected by the special road signs along the route.