Tracing the history of the land of Champagne and its vineyards based on the theme of limestone, the Museum of Champagne Wine and Regional Archaeology, housed in Château Perrier in Épernay, won the “Exceptional Offer” prize of the 2023 Wine Tourism Trophies in the “Promotion of a terroir” category.

This old private mansion – now listed as a Historic Monument – was once home to the cellars of Charles Perrier, heir and manager of the Perrier-Jouët Champagne House. Today, this magnificent 19th century building shelters four museum spaces extending over 4,200 m2. A collection of over 2,000 objects is on display here to showcase the identity of Champagne in all its aspects: geological, viticultural, historical and cultural.

The first room, which is devoted to the unique characteristics of the region, looks at how the landscape of Champagne was formed and the chalky subsoil that sets the vineyard’s terroirs apart. Upstairs, a rich archaeological collection dating from prehistory to the early Middle Ages traces the arrival of the first inhabitants in Champagne and the development of human activity in the region.

Viticulture comes under the spotlight in the next section, where the history of champagne wine and the appellation is related in detail. A selection of tools, glassware and posters from the 19th and 20th centuries illustrates the advances made in the consumption and production methods of this famous drink. In addition to the technical aspect of viticultural know-how, the social and cultural facets of this sparkling wine – which is associated with the ideas of celebration and excellence – are also touched on.

The exhibition has been designed in a modern, fun way throughout so that it appeals to every kind of audience. The objects are depicted through reconstructions and models, and there is a range of interactive activities. The exhibition halls are interspersed with educational terminals, tactile and sensory tables, screenings and sound showers which all guarantee visitors a 100% immersive experience as they explore the riches of Champagne's history.